A Model for Innovation Strategies CDFAs in Taiwan

Strategic planning and decision-making require that a strategic plan and an action plan be established, while the establishment of an innovation strategy plays a major role in an enterprise’s continued operation over the longer term. In this study we will use the value-focused thinking model and will combine the random-word method, SWOT analysis, the TOWS matrix and AHP analysis to examine the establishment of creativity and incorporate the enterprise’s plan to establish an innovation strategy. The value-focused thinking model includes having clear definitions regarding the enterprise’s objectives and structure, and using these objectives to guide and integrate the decision-making involved in the enterprise’s action plan. This model can enable us to more clearly understand the factors that influence the enterprise’s objective decisions and that stimulate the thinking and communications of its strategic planning personnel. Finally, by using credit departments of farmers’ associations (CDFAs) as an example, we hope that through the establishment of this innovation strategy model, the operating performance of these CDFAs can be enhanced